Consultation
Consultation
TV
BRAVIA XR 98” Class X90L Full Array LED 4K HDR Google TV XR-98X90L
Vibrant contrast. Vivid colors.

About this product


The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.

Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.

Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.

Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.

Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.

Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.

Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.

With Acoustic Multi-Audio™ and support for Dolby Atmos®, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

Discover the X90L with an expert


Amazing brightness.

Piercing contrast.


Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Picture and sound precisely aligned


Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.

The entertainment you love. With help from Google


Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.

Game time. Be invincible.


Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.

Screen image simulated.

Beautifully designed to compliment your viewing experience


Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Designed with the environment in mind


Sony TVs are engineered to deliver stunning design with the environment in mind.

FEATURES

Picture


Crisp and bright, enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

Contrast intensified. Depth amplified.


XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended color volume, now see every shade and hue


Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

Conventional TV

More vivid colors and realistic than conventional TV

Less noise. Less blur. More clarity in every picture.


XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

Noise is reduced, making broadcast and online videos much clearer and easier to view.

Blur is minimized so action stays smooth

Everything upscaled close to 4K quality


Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Intelligent motion processing for smooth, fast-moving action


XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

FEATURES

Sound


Synchronized. Sound and picture harmony.

Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

What you hear matches what you see


With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound


XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice. Precise dialogue.


Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA and Sony Audio, the dream team


Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync


With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer


Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

FEATURES

Smart Features


What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Over 10,000 apps and games, straight to your TV

Bring the cinematic experience home, enjoy movies included with BRAVIA


Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Studio quality entertainment, just as the creator intended


Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimized


Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.

Optimizing pictures for all your favorites


With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Connect. Cast. Control.


Just use your voice to control your TV with help from Google


Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.

Control your smart home with help from Google


Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

For Everyone

Kids Profile


With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Simple Remote

Easy to wipe, always stays clean


Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control all your devices with one smart remote


As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

FEATURES

Gaming


Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

One place for all your game settings


Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Perfect for PlayStation®5


Screen image simulated.

BRAVIA XR TVs are the official gaming TV of Final Fantasy VII Rebirth


Enter battle with the best tools in your arsenal.

Auto HDR Tone Mapping


Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode


BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Various features in HDMI 2.1


With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

4K / 120fps

Variable Refresh Rate (VRR)

Auto Low Latency Mode (ALLM)

FEATURES

Design


One Slate. Minimalist. Immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look.

Seamless Edge. Almost no bezel.


Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.

2-way stand, smart and versatile


Choose from a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

Aluminium Slim Wedged Stand


The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.

FEATURES

BRAVIA CAM


Revolutionizing Your TV Experience

Elevate your viewing with BRAVIA CAM™ - from optimized picture and sound to gesture controls and privacy features, enjoy a smarter and more immersive TV experience tailored to you.

Video chat on a bigger screen


Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

Every picture, optimized to your position in the room


BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that's optimized to your position in the room.


The ideal sound experience from anywhere


BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.

Hear voices clearly, no matter where you are


Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.

A handy way to control your TV


As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Proximity Alert


Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Camera covered, privacy protected


One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.

FEATURES

Eco Features


Entertainment for the environment

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

All your eco in one place


The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Optimizing brightness and power consumption


Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image.

Auto Power Saving


With the optional BRAVIA CAM™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Beautiful design. Made durable. With less virgin plastic.


Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 48% less plastic volume.

Less packaging. Less CO2.


Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.

Specifications


TV System

TV System (Analog)

M

Tuner Channel Coverage (Analog)

VHF: 2-13/UHF: 14-69/CATV: 1-135

TV System (Digital Terrestrial)

ATSC/ ATSC3.0(NEXTGEN TV) depending on your country/area selection

Tuner Channel Coverage (Digital Terrestrial)

VHF: 2-13/UHF: 14-69(2-13/14-36 for ATSC3.0)

TV System (Digital Cable)

Clear QAM

Tuner Channel Coverage (Digital Cable)

CATV: 1-135

Number of Tuners (Terrestrial/Cable)

1(Digital/Analog)

Color System

NTSC

Color Space

sRGB/BT709,BT2020,AdobeRGB,DCI

Operating System

Google TV

On-board Storage (GB)

32GB

Display Features

Display Type

Full Array LED

Backlight dimming type

Local Dimming

Display Specs

Screen Size (inch, measured diagonally)

98"(97.5")

Screen Size for WEB(diagonal, cm, integer or 1st decimal)

248 cm

Display resolution (H x V, pixels)

3840 x 2160

Viewing Angle (Right/Left)

178(89/89) degree

Viewing Angle (Up/Down)

178(89/89) degree

Display Resolution

QFHD

Aspect Ratio

16:9

Backlight type

Direct(Full Array LED)

Audio Specs

Channel

2ch

Audio Power Output

10W + 10W + 10W + 10W

Speaker Position

Down Firing + Side Back

Bass/Treble/Balance

Balance

Speaker type

Acoustic Multi-Audio

Speaker Configuration

Full Range (Bass Reflex) x 2, Tweeter x 2

Digital audio out (Optical) format

Two channel linear PCM: 48kHz 16bits, Dolby Audio, DTS(Pass through mode only)

Network Features

APPLE AIRPLAY

Yes

APPLE HOMEKIT

Yes

Home Network Feature

Home Network Client, Home Network Renderer

Wi-Fi Direct

Yes

Wi-Fi Certified

Yes

Screen mirroring(Miracast™)

Yes (only for B2B purpose)

Video & TV SideView (iOS/Android)

Yes

Related Info

Yes (US, Canada, Mexico)

Wi-Fi Standard

a/b/g/n/ac

Wi-Fi Frequency

2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)

Codec for Home Network

MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)

Wireless LAN

Integrated

Control Menu

Yes

ECO Dashboard

Yes

Sensing Features

Sensor

Light

Energy Saving & Efficiency

Dynamic Backlight Control

Yes

Power Saving Mode / Back Light Off Mode

Yes

SORPLAS

Yes

ECO FRIENDLY

Yes

Customizing Capability

RS-232C Control

Yes

Design Features

STAND COLOR

Black

BEZEL DESIGN

Aluminum Bezel

Frame color

Black

Stand design

Aluminum Slim Wedged Stand

STAND POSITION

-

Regulation and Standard Compliance

VESA® Hole Spacing Compatible

Yes

VESA® Hole Pitch(W x H)

600 x 400 mm / 23 5/8 x 15 3/4 inch

Measurements (Approx.)

Dimension of TV without Stand (W x H x D)

2199 x 1255 x 85 mm / 86 5/8 x 49 1/2 x 3 3/8 inch

Dimension of Package Carton (W x H x D)

2330 x 1394 x 283 mm / 91 3/4 x 55 x 11 1/4 inch

AC Cable Length

2000mm

TV with Stand (Standard position) (W x H x D)

2199 x 1305 x 465 mm / 86 5/8 x 51 1/2 x 18 3/8 inch

TV with Stand (Soundbar position) (W x H x D)

-

STAND WIDTH (STANDARD POSITION)

1536 mm / 60 1/2 inch

STAND WIDTH (SOUNDBAR POSITION)

-

Weights (Approx.)

Weight of TV without Stand

67.2 kg / 148.1 lb

Weight of Package Carton(Gross)

91 kg / 200.5lb.

TV with Stand (Standard position)

68.9 kg / 151.8 lb

TV with Stand (Soundbar position)

-

Carton Spec

Max Qty of carton stacking (vertical)

1

Supplied Accessories

Operating Instructions

EN,FR,ES

Batteries

LR03

AC Power Cord Spec

Bundle (C17) (US) (2pin) (flat blades Polarity)

Quick Setup Guide / Supplement CUE (GA)

EN,FR,ES,PT

Table Top Stand

Separate (Assembly required)

Voice Remote Control (Supply)

RMF-TX810U

Optional Accessories

Wallmount Bracket

-

Camera Unit (option)

CMU-BC1

Audio Features

ACOUSTIC AUTO CALIBRATION

Room & User Position Compensation

Clear Phase

Yes

S-Master

S-Master Digital Amplifier

Auto Surround

Yes

DTS audio format support

DTS Digital Surround

Sound Modes

Standard, Dialog, Cinema, Music, Sports, Dolby Audio

Simulated surround sound

S-Force Front Surround

Dolby audio format support

Dolby Audio, Dolby Atmos

VOICE ZOOM

Voice Zoom 2

HDMI Audio Return Channel(ARC)

Yes (eARC/ARC)

Advanced Auto Volume

Yes

Auto Mute (on no signal)

Yes

HDMI input Audio format

5.1 channel linear PCM: 32/44.1/48/88.2/96/176.4/192kHz 16/20/24bits, Dolby Audio, Dolby Atmos, DTS

ARC output format

Two channel linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos, DTS(Pass through mode only)

ACOUSTIC CENTER SYNC

Yes (S-CENTER SPEAKER IN)

Ready for 360 Spatial Sound Personalizer

Y(with WLA-NS7)

Vertical Surround Engine

Vertical Surround Engine

Speaker Type-2

Sound Positioning Tweeter, X-Balanced Speaker

Inputs and Outputs

HDMI Signal

4096x2160p(24,60Hz), 3840x2160p(24,30,60,120Hz)*2 , 1080p(24,30,60,120Hz), 1080i(60Hz), 720p(24,30,60Hz), 480p

HDCP

HDCP2.3(for HDMI1/2/3/4)

Bluetooth profile support

Version 4.2,HID/HOGP/SPP/A2DP/AVRCP

4K 60P High-Quality formats

HDMI IN1, IN2 ports for 4K(up to 18Gbps) signal, HDMI IN3, IN4 port for 4K(up to 48Gbps) signal

AC Power Input

C18 INLET (BOTTOM)

RF (Terrestrial/Cable) Connection Input(s)

1(Side)

Composite Video Input(s)

Hybrid w/S-Center Speaker Input x1(Side, Mini jack)

HDMI inputs total

4(4Side)

Analog Audio Input(s) (Total)

1(Side Analog Conversion)

Digital Audio Output(s)

1(Side)

USB ports

2(Side)

Ethernet inputs

1(Side)

RS-232C Input(s)

1(Side)

HDMI PC Input Format

640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1152x864(67.5kHz,75Hz), 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz), 3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)

Power

Power Requirements (voltage)

AC 120V for UL cUL AC 110-240V for other

Power Requirements (frequency)

60Hz for UL cUL 50/60Hz for other

Rated Power Consumption

505 W

Power Consumption (in Standby)

0.5 W

Video Features

Object-based Super Resolution

XR Super Resolution

Precision Color Mapping

Yes

Face Area Detection

Yes

Picture modes

Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision (Vivid/Bright/Dark),Netflix calibrated, BRAVIA CORE calibrated

Auto Wide

Yes

Wide Mode

Wide Zoom/Normal/Full/Zoom,Normal/Full1/Full2 for PC

4:3 Default

Yes

Video Processing

XR 4K Upscaling

Motion enhancer

XR Motion Clarity

24p True Cinema

Yes

Live Colour™ Technology

Yes

PhotoTV HD / BRAVIA 照片秀 for China

Yes

CineMotion/Film Mode/Cinema Drive

Yes

4K Processor

Cognitive Processor XR

HDR (High Dynamic Range) compatiblity

Yes(HDR10,HLG,Dolby Vision)

Panel Refresh Rate (Native Hertz)

120Hz

Dual database processing

Yes

Dynamic Contrast Enhancer

Yes

Peak Luminance

XR Contrast Booster 10

TRILUMINOS

XR Triluminos Pro

HDR Remaster

XR HDR remaster

Smoothing

XR Smoothing

Features for PlayStation®5 Auto HDR Tone Mapping

Yes

Features for PlayStation®5 Auto Genre Picture Mode

Yes

XR Clear Image

Yes

Convenience Features

Features specified in HDMI2.1

4K120/eARC/VRR/ALLM

Electronic Program Guide (EPG)

Yes

USB playback codecs

MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)

Screen Reader

Yes

Audio Description

Yes

Text Magnification

Yes

Accessibility Shortcut

Yes

Switch Access

Yes

Auto Picture Mode

Yes

Text Input Language

ENG / FRA / GER / HEB / ITA / RUS / SPA / VIE / JPN

Chromecast built-in

Yes

Voice Search

Yes

Application Store

Yes (Google Play Store)

i-Manual

Yes

Parental Control

Yes

Channel Block (with password)

Analog & Digital

Show/Hide Channels

Yes(Digital&Analog)

On Screen Clock

Yes

Sleep Timer

-

On/Off Timer

Yes

USB drive format support

Yes (Supported File System: FAT16/FAT32/exFAT/NTFS)

Display Language

AFR,AMH,ARA,ASM,AZE,BEL,BUL,BEN,BOS,CAT,CZE,DAN,DEU,GRE,ENG,SPA,EST,BAQ,PER,FIN,FRA,GLG,GUJ,HIN,HRV,HUN,IND,ISL,ITA,HEB,JPN,KAZ,KAN,KOR,KIR,LAO,LIT,LAV,MAC,MAL,MON,MAR,MAY,BUR,NOB,NEP,NLD,ORI,PAN,POL,POR,RUM,RUS,SOL,SLV,ALB,SRP,SWE,SWA,TAM,TEL,THA,TGL,TUR,UKR,URD,UZB,VIE,zh_CN,zh_HK,zh_TW,ZUL

Auto Shut-off

Yes

UVC/UAC support

Yes

TALKBACK

Yes

Variable Refresh Rate (VRR)

Yes (for HDMI3/4)

Auto Low Latency Mode (ALLM)

Yes (for HDMI3/4)

BUILT-IN MIC SWITCH

Yes(Center)

Built-in Mic

Yes

BRAVIA SYNC (INCLUDING HDMI-CEC)

Yes

General Features

Auto Calibration with CalMAN

Yes

NETFLIX CALIBRATED MODE

Yes

IMAX Certified Model

Yes

Closed Captions (Analog)

Closed Caption

Closed Captions (Digital)

Closed Caption

Demo Mode

Yes(e-POP only)

SMART TV

Google TV

BRAVIA CORE Calibrated mode

Yes

BRAVIA CORE

5 credits /12 months

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